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品牌简介:

Shiatzy Chen (Chinese: 夏姿．陳; pinyin: Xiàzī Chén) is a Taiwanese luxury fashion house founded in 1978 by Wang Chen Tsai-Hsia (王陳彩霞) and her husband Wang Yuan-Hong. Its style is described as "neo-Chinese chic", combining the aesthetics of Chinese clothing and handicraft with Western styles.

Shiatzy Chen（中文：夏姿．陈；拼音：Xiazī Chén）是一家中国台湾奢侈时装品牌，由王陈彩霞（王陈彩霞）和她的丈夫王元红于1978年创立。 它的风格被描述为“新中式别致”，将中国服装和手工艺的美学与西方风格相结合。

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In 1978, Wang Chen Tsai-Hsia and her husband, Wang Yuan-hong (王元宏), a businessman who was in the textile trade, founded the Shiatzy International Company Limited in 1978. In 1987, the company added a menswear line, including off-the-peg changpaos intended for weddings and traditional engagement parties. A popular line is their quilted, often reversible, winter jackets, available in a wide range of styles, fabrics, patterns and color combinations.

1978年，王陈仔霞和她的丈夫，从事纺织品贸易的商人王元宏，于1978年创立了夏姿国际有限公司。1987年，该公司增加了男装系列，包括off-the-peg 用于婚礼和传统订婚派对。 一个流行的系列是他们的绗缝，通常是反季的，冬季夹克，有多种款式、面料、图案和颜色组合可供选择。

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In 1990, Shiatzy Chen set up a studio in Paris to learn more about Western dressmaking techniques. This studio also serves as a training center for Taiwanese dressmakers and designers. The company opened a flagship store in Paris in 2001. In 2003, after Harry Wang (the son of the company's founders) became CEO, the company entered the Chinese market,[5] opening a third flagship store in Shanghai, on The Bund in October 2005; with further stores in Hong Kong and Beijing. Restoration on the building began in late 2001. The interior was designed by Indonesian designer Jaya Ibrahim. The company aimed to have 50 stores in mainland China by 2010 in addition to their 48 outlets in Taiwan, 23 directly managed stores and 25 department store counters.

1990 年，Shiatzy Chen 在巴黎成立工作室，学习更多西方制衣技术。 这个工作室也是台湾裁缝和设计师的培训中心。 公司于2001年在巴黎开设了旗舰店。2003年，公司创始人之子王海（Harry Wang）出任CEO后，公司进入中国市场，于2005年10月在上海外滩开设了第三家旗舰店； 在香港和北京设有更多门店。 该建筑的修复工作于 2001 年底开始。内部由印度尼西亚设计师 Jaya Ibrahim 设计。 该公司的目标是到 2010 年在中国大陆拥有 50 家门店，此外在台湾拥有 48 家直营店、23 家直营店和 25 家百货专柜。

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The label has been listed on the London-based Financial Times pick of what is hot in 2004. It was also deemed the most popular fashion brand in Taiwan by The Wall Street Journal Asia.

该品牌已被伦敦金融时报评选为 2004 年的热门品牌。它还被《亚洲华尔街日报》评为台湾最受欢迎的时尚品牌。

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In 2007, Shiatzy Chen opened a second factory, measuring 6000 square meters, in Shanghai and designed by German architect Johannes Hartfuss to accommodate a workforce of more than 1,000 employees, including dressmakers and embroiderers.The company expanded its catalogue with accessories and a line of furniture available from their three flagship stores in Taipei, Shanghai and Paris.

2007 年，Shiatzy Chen 在上海开设了第二家工厂，占地 6000 平方米，由德国建筑师 Johannes Hartfuss 设计，可容纳 1,000 多名员工，包括裁缝和刺绣。公司扩大了产品目录，增加了配饰和一系列 他们在台北、上海和巴黎的三个旗舰店都有家具。

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On 5 October 2008, Shiatzy Chen debuted at Paris Fashion Week, making Wang just the second Taiwanese design house (after YufengShawn, 馭風騷, in 2005) to have officially shown there. They presented their show at the École nationale supérieure des Beaux-Arts on the Left Bank in central Paris, and have shown there in subsequent years. On 9 November 2009, the company became a member of the Chambre syndicale du prêt-à-porter des couturiers et des créateurs de mode.

2008 年 10 月 5 日，陈夏姿首次亮相巴黎时装周，使王成为继 2005 年驭风骚之后的第二家台湾设计公司。 他们在巴黎市中心左岸的国立高等美术学院展出了他们的展览，并在随后的几年里在那里展出。 2009 年 11 月 9 日，该公司成为时装设计师和时装设计师协会的成员。

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In 2010, they held a record-breaking exhibition of 100 flower-themed dresses at the Taipei International Flora Exposition, presented on the longest catwalk seen in the Taiwan fashion business. In June 2010, Shiatzy Chen and the tea culture brand Cha Cha Thé (采采食茶文化, owned by Jack Wang, the brother of Harry Wang[5]) opened an exclusive sales area in the Galeries Lafayette department store in Paris, along with a tea lounge in Taipei. In 2011 the company reported sales of about US$60 million.

2010年，他们在台北国际花卉博览会上举办了破纪录的100件花卉主题服装展览，展示了台湾时装界最长的时装秀。 2010 年 6 月，Shiatzy Chen 和茶文化品牌 Cha Cha Thé（采采食茶文化，由 Harry Wang 的兄弟 Jack Wang[5] 拥有）在巴黎老佛爷百货公司开设了独家销售区， 在台北设有茶室。 2011 年，该公司报告的销售额约为 6,000 万美元。

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In 2017, the company opened a boutique on avenue Montaigne in Paris, being the first Asian brand on that street.[13] In August 2018, the brand launched a capsule collection with Disney.

2017 年，该公司在巴黎蒙田大道开设了一家精品店，成为该街上的第一个亚洲品牌。 2018 年 8 月，品牌与迪士尼合作推出胶囊系列。

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In October 2020, the brand launched a sporty spring collection inspired by female warrior Hua Mulan. In this collection, Madame Wang tried embroidering on cotton and using fresh fabrics like gingham.

2020年10月，品牌推出以女战士花木兰为灵感的运动型春季系列。 在这个系列中，王夫人尝试在棉布上进行刺绣，并使用方格布等新鲜面料。

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Shiatzy Chen is one of few homegrown designer labels in Taiwan with an international clientele including the former President of Taiwan Ma Ying-jeou, Taiwanese celebrities including Dee Shu, Patty Hou, Wang Leehom and Aska Yang; local politicians such as Jason Hu, businesswomen such as Pansy Ho and Shaw-Lan Wang; and British celebrities such as Elizabeth Hurley and Victoria Beckham. The Taiwanese market is the company's major source of revenue.

Shiatzy Chen 是台湾为数不多的本土设计师品牌之一，其客户包括包括 Dee Shu、Patty Hou、王力宏和 Aska Yang； Jason Hu 等地方政要，何超琼、王小兰等女企业家； 以及伊丽莎白赫莉和维多利亚贝克汉姆等英国名人。 台湾市场是公司的主要收入来源。

 

设计师:Wang Chen Tsai-Hsia（王陈彩霞）

王陈彩霞生于1951年，台湾省彰化县人，本着对服装的热爱以及热忱务实的态度，逐步累积实力并摸索出独创之风格。由王元宏与王陈彩霞夫妇携手创立的夏姿服饰，成为台湾时尚产业的传奇与代表，诸如商业周刊，天下杂志，Cheers等知名产业刊物，皆曾大篇幅由各种角度报导夏姿的故事。

而后，王陈彩霞受邀前往香港、韩国、新加坡及上海等各地发表新装，除了拓展时尚版图之外，更致力于公益活动。1998年成立届满二十周年，设计总监王陈彩霞以募集妇女肿瘤研究基金的慈善活动，作为二十周年的纪念里程，邀集十二位政商名媛仕女义演并且义卖夏姿高级订制服，获得各大媒体支持与报导。

1998年获法国费加洛仕女杂志专题评选为台湾九位杰出女性之一，同年亦获选为年度菁钻大章。2003年亚洲华尔街日报也评选夏姿为台湾最具代表性之时尚品牌。

王陈彩霞认为，东方设计若欲在西方时尚舞台占有一席之地，首要之务为突显自身品牌的特色，因此，在每一季融入中国文化的意念与元素，便成为SHIATZY CHEN经典风格。同时她也坚信，除了坚持设计理念与创意之外，还要应合国际潮流，注入当代时尚美学，赋予服装新的生命力，品牌精神方得以屹立长青。